Midcoast. Automation

AI Automation & business systems · Mid North Coast NSW

More time.
More business.

I'm Tom. I automate the manual work quietly costing your team hours, and the work that wins you more business.

Free call. Free half-day. You only pay if it works.

Tom - Mid Coast Automation
Tom Topfer

Works with the tools you already use

Xero MYOB Google Workspace Microsoft 365 LinkedIn + many more
Local & owner-operated Plain English Fixed price, agreed up front No lock-in

The hidden hours

Sound familiar?

The repetitive work that quietly eats the most hours - usually invisible until you go looking.

01

Quoting eats your evenings.

Hours gone before the job's even confirmed.

02

More leads than you can keep on top of.

Calls, texts, emails, socials. Scattered everywhere, so the good ones slip.

03

The same data, typed into three systems.

Every handoff is a chance for something to go wrong.

04

You're paying for software you barely use.

The subscription renews; the tab stays open.

05

Reporting done by hand, every month.

Spreadsheets, copy-paste, hoping nothing shifted.

Each one is a task.
Each one can be solved.

What I do

Two ways I can help

Built around your problems and your tools. The examples below are a guide, not a menu.

Efficiency - hours saved

Win back the week

  • Stop retyping the same data

    One entry that flows across your tools, instead of being typed into each by hand.

  • Your inbox and follow-ups, handled

    Enquiries sorted to the right place the moment they land, and overdue invoices chased on their own until you're paid.

  • The monthly report, built automatically

    Pulled together from your systems and sent on its own, instead of by hand each month.

Growth - more work won

Win more business

  • Never miss a lead

    Quick, consistent follow-up that converts interest into paying work, automatically.

  • Marketing that runs itself

    Socials posted and SEO maintained automatically, so you stay visible without the hassle.

  • Leverage your existing customer base

    Your records scanned automatically to surface old customers worth re-engaging: the cheapest work you'll ever win.

The process

How it works

Three steps. The first two are free.

Step 01

A 30-minute call

  • We talk through your business, what's working - what's not
  • I'm looking for one thing: something we can solve by leveraging AI which will have a tangible, outsized benefit to your business
  • If there isn't, I'll say so

Step 02

Half a day in your business

  • I come and watch how the work actually gets done
  • I work with your team to find the highest-leverage opportunities where AI can save time or make money in your business
  • You keep the findings either way, whether you decide to go ahead or not

Step 03

A proposal built on the outcome

  • One page: what I'll build, the outcome it has to hit, and the fixed price
  • If it misses, you don't pay

The cost

Priced on what it's worth, not what it takes me

Every proposal names the outcome first, in your numbers - hours off your team, or more work through the door - then a fixed price that's a fraction of it.

  • Outcome and price agreed before we start
  • Fixed price, one-off. Most projects $2,000 to $20,000 + GST
  • Slots into the tools you already use. Yours to keep, no ongoing fee
  • If it misses the outcome, you don't pay

No embedded team, no six-month project. Just the work that pays for itself.

Book a 30-min strategy call
Tom Topfer

Why me

Practical automation - built for business outcomes

I've spent 15 years building and growing businesses across healthcare, construction, agriculture and finance. These days I use AI & automation to do that faster: I solve the busywork quietly costing your team hours, and capture the business you're leaving on the table. No jargon, no big project - just a working system that adds value to your business.

What people say

Quietly, the month-end runs itself

Tom automated the part of our month everyone dreaded. Thousands of SKUs reviewed and reordered without the manual keying - around 350 hours a year back, and the data entry nobody enjoyed is simply gone. Now it runs itself and the team checks the output instead of building it from scratch - quietly one of the best operational changes we've made.
Tim - Sheldon & Hammond · Sydney

Built with the tools that do the work

Claude Codex Anthropic OpenAI Make n8n Zapier

FAQ

Common questions

A few common questions. If yours isn't covered, just ask on the free call.

What does it cost?

Most projects land between $2,000 and $20,000 + GST - fixed price, one-off. But the number comes second. Every proposal names the outcome first, in your numbers, and the price is a fraction of it. All agreed before any money changes hands. And if it doesn't hit that mark, you don't pay.

What's the catch with the free half-day?

None. It costs me half a day, and it's the only honest way to find work worth automating - you can't see how a business really runs from a phone call. You keep the written list of what I found either way. And if nothing worth doing turns up, I'll tell you that too.

Is my data safe?

Your data stays in your own tools and accounts - nothing gets moved somewhere unfamiliar. I work inside the systems you already trust, like your email, accounting software or CRM.

Will this replace my staff?

No. Automation removes the repetitive admin that quietly eats hours - the copy-pasting, the chasing, the manual reports. Your team still does the work that actually needs a person. Most people find they can finally get to the things they've been putting off.

What if I'm not technical at all?

You don't need to be. Everything is explained in plain English, and I handle the technical side entirely. It slots into the tools you already use - you don't have to learn anything new or change how your business runs day to day.

I've been burned by IT projects before. Why would this be different?

Fair concern. This isn't an open-ended project - it's a fixed-scope job with an agreed success metric before we start. If it doesn't hit the mark, we fix it. I'm a real person you can call, not a faceless agency running a six-month engagement. And you'll have had a call and half a day with me in your business before you spend a cent.

Is my business the right size for this?

Built for established businesses, typically anywhere from 3 to 100+ staff. It's the best fit if you're an owner or in a leadership role - someone who wants to drive real change and put AI and automation to work for better results.

Let’s find out if there’s something here - book a free 30-minute call.

Thirty minutes, no pitch. If there’s something worth chasing, the half-day is free too.

0415 592 630  ·  tom@midcoastautomation.com.au